Business

Marketing is not optional, but essential for business success and growth. This is even more critical for small businesses, which lack exposure and reputation. According to Exploding Topics, 22% of startups fail because of ineffective marketing strategy, not necessarily because of insufficient investment in marketing. Therefore, choosing the right marketing strategies can be critical to […]

So you want to be an entrepreneur, but which one? There are many types of entrepreneurs and each has a different goal. Although it may be unlikely to start a business based on the type of entrepreneur you want to be, understanding them can provide some inspiration. In this guide, we will go through 9

What leads to entrepreneurial success? Is it luck, education, or talent? Or perhaps it’s because of a wealthy family background. The success of entrepreneurs is often not due to any of the misconceptions mentioned above. Instead, successful entrepreneurs possess the characteristics and qualities that make their success virtually impossible. In this post, we will look

You probably have heard of onshoring and offshoring, but what about nearshoring? Companies often do offshoring, which means moving their business operations or processes to another country with lower labor costs. However, in recent years, there has been a growing trend towards a different business strategy, and that is nearshoring. What Is Nearshoring? Nearshoring is

Maybe you are tired of working for your boss and want to go down your path and start a business, or perhaps you finally realize that the 9-5 grind is a jail that you will never be able to escape until it’s too late, or starting a business is simply on your bucket list. Starting

Wouldn’t it be great if you could send DMs to your hundreds of followers without being regarded by the algorithm as a spammer? Your personalized offers will be more captivating and have a high conversion rate. Well,  you probably can’t do it on social media, but there is a marketing strategy that parallels this concept,

When you launch your website, you realize there are thousands of plugins available. You feel overwhelmed and are unsure which one is useful and which one is not. Don’t worry, we’ve got you. In this guide, we will go through the 9 essential plugins that you need for your ecommerce store.  Why Do You Need

At the early stage of building your commerce business, you may be just fumbling your way through and have no idea what you are doing right or wrong. This is why tracking metrics can guide you through your journey.  In this guide, we delve into 10 important ecommerce metrics you should track and how to

Nearly 70% of online experiences start with a search engine. When people want to buy a product, or looking for a service, most of them hop onto Google and type in what they are looking for. Search engine optimization (SEO) is the backbone of getting organic traffic to your website and keyword research is an