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nearshoring

What is Nearshoring? Definition, Pros, and Considerations

You probably have heard of onshoring and offshoring, but what about nearshoring? Companies often do offshoring, which means moving their business operations or processes to another country with lower labor costs. However, in recent years, there has been a growing trend towards a different business strategy, and that is nearshoring. What Is Nearshoring? Nearshoring is […]

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best ecommerce platforms for small businesses

7 Best Ecommerce Platforms for Small Businesses (2025)

Introduction Starting an ecommerce business is slightly different from having a physical store. Your website is crucial because it’s where every transaction will happen, and that’s why choosing the right ecommerce platform will have a massive impact on your business success.  Different ecommerce platforms have their own strengths and weaknesses and may be suitable for

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email marketing

Mastering Email Marketing for Ecommerce: A Beginner’s Guide (2025)

Wouldn’t it be great if you could send DMs to your hundreds of followers without being regarded by the algorithm as a spammer? Your personalized offers will be more captivating and have a high conversion rate. Well,  you probably can’t do it on social media, but there is a marketing strategy that parallels this concept,

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