The fitness industry has transformed dramatically over the past few years, with digital products becoming increasingly popular and accessible. If you’re a fitness enthusiast or personal trainer, you should start looking for other paths to create passive income instead of just providing in-person one-on-one training. In this guide, we will provide 10 practical digital fitness product ideas that don’t require much technical expertise, such as coding skills, and help you start selling your fitness digital products today!
1. PDF Workout Programs
Sometimes the simplest solutions are the most effective. Many people are looking for simple workout guides that they can follow. It remains one of the most popular digital product options among fitness coaches.
- Design structured workout programs for specific goals (weight loss, muscle gain, toning) using basic design tools like Canva
- Include clear exercise illustrations or photos
- Create different versions for home workouts, gym workouts, or minimal equipment options with different workout lengths (15, 30, 45 minutes)
- Include a printable workout tracking sheet that clients can use to record their progress
A PDF is merely the starting point. When your workout programs demonstrably help your customers move closer to their fitness goals, you have a loyal customer base, and you can then sell other products, physical or digital, that you may have.
2. Email-Based Fitness Challenges
Challenges are more often more motivating than workouts as a daily routine task. Email marketing platforms make it easy to deliver structured fitness content without requiring complex systems or apps. You can create a community and let those who subscribe be part of the community, give them challenges, and help them to motivate each other towards their fitness goal.
- Create 7, 14, or 30-day fitness challenges delivered through automated email sequences
- Include daily workout instructions, motivational messages, and simple nutrition tips
- Ask your members to upload their workout videos as proof of completing the challenges
- Offer basic community support through free options like Facebook groups
When creating the challenges, you must ensure they cater to all fitness levels within your membership. Give your members access to workout videos uploaded from all fitness levels, and they will be inspired and motivated to harder challenges and be more devoted to the community!
3. Meal Planning Templates
Apart from providing some nutrition tips and fixed meal plans, you can extend advanced meal planning templates tailored to specific dietary needs. Nutrition guidance doesn’t require sophisticated apps—simple, customizable templates can be extremely valuable.
- Create editable meal planning templates in Google Sheets or Excel
- Include basic calorie and macro calculators using simple formulas
- Design shopping list templates that complement the meal plans
- Develop themed meal plans (quick meals, budget-friendly, family-friendly)
- You can also include a small recipe collection focusing on simple, accessible ingredients
As someone who always struggles with choosing what to cook and how to make it tasty while meeting my nutritional needs, I am sure that many have the same problem and are looking for a modifiable and flexible solution. You can either sell them as a one-off digital product or as a subscription where the templates are constantly being updated.
4. Workout Videos
Creating a comprehensive exercise library requires just a smartphone camera and basic editing skills. Videos speak better than images and words. These workout videos with some instructions will guide your customers through each movement safely and effectively.
- Record clear demonstrations of exercises for different body parts and fitness levels
- Arrange them into different categories for easy navigation (beginners, advanced, equipment-based)
- You can host them on platforms like Teachable or Podia
- Include downloadable PDF summaries of proper form cues for each exercise
- Add voice-over explanations to highlight key form considerations
Don’t get caught up in production quality! You just need a fine camera with decent quality, and you can film it in your living room. Focus on clear instructions and proper form demonstrations, that’s what people are looking for.
5. Downloadable Fitness Trackers
Although fitness tracking apps are more convenient and popular, some still prefer traditional methods like pen and paper or spreadsheets. The reason is that these methods are more customizable compared to fitness tracking apps. And you can make their life easier by creating a customized template.
- Create a spreadsheet to track various fitness metrics (e.g. Weight, Steps Taken, Calories Burned, Sleep Duration, Water Intake)
- Develop progressive overload trackers for strength training
- Create simple body measurement logs with automated calculation of changes
- Include milestones to boost motivation
I have tried some fitness tracking apps, but they were generally too simplistic and could not be customized. However, when a personal trainer friend shared with me a spreadsheet that he was using, I finally understood why most people choose spreadsheets over apps.
6. Fitness eBooks
Videos are certainly useful, but there are people who like in-depth fitness knowledge. Apart from creating workout videos, you can also share more profound knowledge in the form of an ebook to help those who wish to learn and prefer a different format.
- Write practical guides addressing specific fitness challenges or goals
- Include personal anecdotes and simple, actionable advice
- Distribute through platforms like Amazon Kindle Direct Publishing or directly through your website
An eBook is not the same as traditional books that are hundreds of pages long. As long as you adequately justify the price with the value and knowledge you provide, you can generate passive income from those fitness ebooks
7. Workshop Recordings
Pre-recorded workshops offer tremendous value without requiring ongoing time investment. Everyone faces some struggles and challenges along the fitness journey, and they need someone who helps them overcome those obstacles. Along with other fitness digital products discussed, you can create workshop recordings addressing common pitfalls or challenges many may have.
- Create one-time recordings of workshops addressing specific fitness topics
- Include downloadable worksheets or checklists to accompany the content
- Record using basic video conferencing tools like Zoom
- Host on simple platforms like Gumroad or Teachable
The tips and tricks you provide through workshops can significantly benefit your customers, and since they are evergreen topics, they are likely to generate passive income many years down the road.
8. Fitness Assessment Packages
Fitness assessment packages are not only useful tools to help your customers understand where they are in their fitness level but also help you in recommending suitable services and products. You can
- Design PDF forms for initial fitness assessments (measurements, fitness tests, goals) or invest in software to enhance the assessment process
- Include benchmark workout templates to establish baseline performance
- Create comparison charts for different age groups and fitness levels
You can create these with basic spreadsheet skills and sell them as standalone products or use them to upsell personal coaching.
9. Fitness Planning Journals
Digital or printable journals help people stay accountable and reflect on their fitness journey. They may be unnecessary but can be a powerful motivational tool for your customers to journal their struggles, achievements, and progress.
- Create structured journal templates with daily workout logs, nutrition tracking, and reflection prompts
- Include weekly review sections to identify patterns and areas for improvement
- Add motivational quotes and mindset exercises throughout
- Design milestone celebration pages for tracking achievements
You can design the journal using Canva or Microsoft Word with no special design skills needed. They are one of the digital products that requires minimal time investment which can potentially generate huge returns, but knowing how to market them will be the biggest challenge you face.
10. Personalized Workout Programs
You should definitely offer some premium products such as personalized workout programs and meal plans for your client. These personalized workout programs are created based on your customers’ preferences, conditions, and needs.
- Offer one-on-one meetings to understand customers’ goals, needs, and current fitness levels.
- Create tailored workout and meal plans
- Weekly meetings to check on customers’ progress address challenges and make necessary adjustments
- Create a group chat to answer daily questions and provide guidance
- Implement regular progress assessments (e.g., measurements, photos) to track changes objectively
This will be a lucrative service you provide for a limited number of customers. Once you have helped a few customers to achieve their goals, you can create testimonials, drive more customers, and expand your business.
Conclusion
Creating fitness digital products doesn’t require technical expertise, expensive equipment, or significant financial investment. The customers are less concerned about fancy presentation than with the practical value you can provide. These fitness digital product ideas can be a standalone offering or can be marketed as a bundle to further increase your revenue. Test your product with a small audience, gather feedback, and refine as needed, eventually, you will be able to expand your products and services and grow your business.
