Looking to start or grow your print on demand business in 2025? You’re in the right place! Finding the right niche is a key determinant of success in the POD business. Which popular niches continue to offer promising opportunities? What are some low-competition niches you can consider?
In this guide, I have put together a list of the 12 print on demand niches for 2025 to give you some direction. I’ve done the research so you don’t have to, so make sure to read till the end!
12 Print on Demand Niches for 2025
1. Animals and Pets
According to this article, Australian millennials spend on average $357 a month on their pets, and pet owners spend on average 10% of their take-home income on their pets. A similar phenomenon can also be seen in other countries, such as the US and the UK. Many may think that the pet market is saturated, but it doesn’t appear to be the case. The pet care market is expected to grow at a compound annual growth rate (CAGR) of 5.57% between 2023 and 2030.
Sub-niches you can consider apart from the main niche:
- Exotic pet owners (reptiles, amphibians, hedgehogs, etc.)
- Specific dog or cat breeds with unique characteristics or needs
- Senior pet care and celebration
- Pet health awareness for specific conditions
Product Ideas:
- Custom pet portraits
- Senior pet celebration products (“Happy 11th Birthday” for cats, etc.)
- Pet parent mugs
- Phone cases featuring less common pet types or custom pet phone cases
- Pet care tracking journals or notebooks
- Apparel designed for specific breed enthusiasts
2. Fitness
The fitness market continues to boom with no signs of slowing down. The global fitness industry is projected to reach USD 202.78 billion by 2030, with a CAGR of 8.83. What makes this niche particularly attractive is that fitness enthusiasts are passionate and highly motivated consumers who regularly invest in their fitness journey.
Niches you can consider:
- Strength training and weightlifting communities
- Running and marathon training
- Yoga and mindfulness practitioners
- Home workout enthusiasts
- Fitness tracking and goal setting
Product ideas:
- Motivational water bottles with time markers and encouraging phrases
- Gym bags with clever fitness sayings or milestone achievements (e.g., “Bench press PR 100kg,” a nice way to show off!)
- Workout journals with specialized tracking templates
- Post-workout recovery-themed mugs and tumblers
- Gym towels with humorous fitness messages
- T-shirts and hoodies with relatable fitness community humor
Products that combine motivation with practical utility perform exceptionally well in this space. Fitness enthusiasts are willing to pay premium prices for items that both support their goals and showcase their commitment to their fitness identity; it’s way better than just a normal product.
3. Gaming
The gaming industry is massive and still growing rapidly, with the global gaming revenue expected to grow at a CAGR of 7.25% from 2025 to 2029. Gaming has evolved from a niche hobby to mainstream entertainment, with over 3 billion gamers worldwide. Gamers have a deep emotional connection with their favorite titles and are willing to express their gaming identity through merchandise. However, be very careful that you don’t breach copyright.
Sub-niches you can consider:
- Gaming role identities (tank, healer, DPS, etc.)
- Retro gaming nostalgia
- Gaming setup and battle station culture
- Gaming lifestyle
Product ideas:
- Gaming session planners and achievement trackers
- Mousepads with gaming-inspired designs or helpful shortcut layouts
- Desk mats for gamers with different lifestyles
- Water bottles with hydration reminders for long gaming sessions
- T-shirts with inside jokes only gamers would understand
This niche represents huge opportunities, but you must tread carefully to avoid violating copyright. You may be thinking that it wouldn’t be a problem, as there are thousands of unauthorized merch items being sold online, but this risky assumption can get you into trouble.
4. Travel
The travel market has recovered and is still expanding after the downturn during the pandemic. The global market volume is expected to reach US$1.11 trillion by 2029. It’s common for travelers to be emotionally connected to their experiences and willing to purchase items that commemorate their journeys or enhance future trips.
Niches with strong potential:
- International travel and specific countries/regions
- Road trip culture and vanlife
- Solo travel empowerment
- Family travel and multi-generational adventures
Product ideas:
- Travel journals with destination-specific pages and prompts
- Scratch-off map products for tracking visited locations
- Personalized luggage tags with travel quotes or destination themes
- Passport covers with inspirational travel messaging
- Phone cases featuring famous landmarks or scenic destinations
- Memory-keeping accessories for preserving travel moments
Travelers actively seek products that reflect their identity as explorers and adventurers, making this a consistently profitable print-on-demand category. To do well in this niche, think about products that solve common travel problems while also making travel fun.
5. Niche Spiritual Products
The spiritual market has always been a major part of society. It is expected to continue to grow at a CAGR of 4.4% until 2032. There is still plenty of room for targeted niches within this broader category.
Sub-niches you can consider:
- Profession-specific spiritual protection (like designs for healthcare workers, teachers, etc.)
- Mythological creatures from various cultures
- Specific meditation accessories
- Astrological designs focused on rising signs or moon phases
- Spiritual symbols integrated with modern aesthetics or specific hobbies
Product ideas:
- Profession-specific protection amulet designs on pendants or keychains
- Mouse pads with sacred geometry patterns optimized for specific uses (creativity, focus, etc.)
- Moon phase calendars and planners for specific practices
- Meditation cushion covers with specific symbolic patterns
- Water bottles with crystal infusion themes or affirmations
- Zodiac notebooks tailored to rising signs or moon signs
- Home decor featuring lesser-known spiritual symbols
- Laptop sleeves with protective symbols for digital workers
This is an excellent time to enter this space with targeted offerings. Communities in this space can be extremely loyal once they find products that speak directly to their specific interests and needs.
6. Micro-Hobbies
Micro-hobbies are small, quick activities that you can do in a short period of time, often within a few minutes. The micro-hobby communities are generally overlooked by major sellers because of their small market sizes. However, they often represent promising opportunities. These enthusiasts rarely find the products they are looking for.
Some micro-hobbies with untapped potential:
- Urban foraging and wild plant identification
- Specific craft niches like needle felting or quilling
- Niche sports like disc golf, axe throwing, or specific martial arts styles
Product ideas:
- T-shirt, mugs, tote bags with insider terminology or jokes
- Field journals or notebooks with specific templates for hobby tracking
- Hats and apparel with subtle hobby references
- Custom hobby-specific equipment bags (for disc golf discs, specialized crafting tools)
- Wall art with technical diagrams relevant to the specific hobby
Your potential customer base is smaller for these micro-niches, but the conversion rate is typically much higher. Targeting a micro-niche is suitable for you if you have a micro-hobby with an untapped market. Plus, they might become popular one day, and when they do, you’ll be ahead of the curve.
For example, many may not know that pickleball was invented way back in 1965 and surged in popularity in the last few years. Pickleball’s rise was decades in the making, but virality for your micro-hobby could happen much faster—you never know.
7. Professionals with Limited Merchandise
Work shouldn’t be just about work. Most of us are trying to have fun at work and share some work-related jokes and have a laugh. That’s why memes are so popular; they make us feel understood and relatable. While there are tons of merchandise for nurses, teachers, and fighters, many professions have very limited options.
Some niches to consider:
- Specialized healthcare roles (occupational therapists, respiratory therapists, optometrists, etc.)
- Technical trades like HVAC technicians or welders
- Environmental scientists and conservation workers
- Laboratory technicians and researchers
Product Ideas:
- Professional tool organizers with specialized designs
- High-quality mugs with profession-specific humor
- ID badge holders and lanyards with insider terminology
- Professional milestone celebration gifts (graduation, certification)
- Comfortable apparel with subtle professional symbols
- Profession-specific wall art
Focus on profession-specific humor, pain points, or celebrations that only insiders would truly appreciate.
8. Sustainable and Eco-Conscious Products
With increasing environmental awareness, many people now opt for sustainable or eco-friendly products, even if it means paying a higher price. A survey shows that 78% of consumers consider sustainability when purchasing products, especially among Gen Z and Millennials.
Sub-niches include:
- Zero-waste lifestyle products and messaging
- Climate action and environmental activism designs
- Sustainable living tips and inspirational messaging
- Upcycling and circular economy-themed products
Product ideas:
- Reusable shopping bags with impactful environmental messaging
- Phone cases made from eco-friendly materials
- Organic cotton t-shirts featuring endangered species artwork
- Climate action statement apparel with striking visual designs
- Eco-friendly water bottles with sustainability reminders or tracking
- Bamboo or recycled notebooks
- Canvas pouches with zero-waste lifestyle illustrations or tips
Make sure your print-on-demand products and production methods align with environmental values. Using eco-friendly materials, of course, is a must.
9. Mental Health and Wellness
According to the statistics published by WHO (World Health Organization) in 2018, 1 in every 8 people in the world lives with a mental disorder. Mental health awareness continues to grow, and there’s room for thoughtful, supportive products in niche areas of mental wellness.
Sub-niches:
- Specific mental health conditions beyond the common anxiety/depression focus
- Neurodiversity celebration (ADHD, autism spectrum, etc.)
- Mental health for specific demographics (men, seniors, teens)
- Recovery journey milestones and celebrations
Product Ideas:
- Wellness journals for specific conditions
- Comfort items like mugs or pillows
- Recovery milestone celebration gifts and tokens
- Neurodiversity pride apparel with positive, empowering messaging
- Desk accessories with grounding or mindfulness reminders
- Self-care reminder products tailored to specific mental health needs
- Supportive postcards or wall art with encouraging messages
- Sensory-friendly accessories with calming designs
The global mental wellness market is projected to reach $330 billion by 2027. With a market size, there are definitely some niche markets with huge opportunities waiting to be discovered, and you have to act quickly.
10. Nostalgia Tech
Similar to how fashion trends cycle back, the tech industry does too. There’s a growing nostalgia for tech from previous decades, especially among millennials and Gen X, who grew up with this technology looking for a reminder of their childhood and youth (I am one of them).
Promising areas include:
- Vintage computing platforms and specific models (e.g., Commodore 64)
- Retro gaming systems and specific game references (e.g., Nintendo Entertainment Systems)
- Obsolete technologies with cult followings (e.g., vinyl records)
Best products to sell:
- Laptop sleeves featuring vintage computer designs
- Mousepads with retro operating system interfaces
- Phone cases with nostalgic tech aesthetics
- T-shirts with early internet memes
- Coffee mugs featuring iconic startup screens or error messages
- Notebooks designed like vintage tech manuals or magazines
- Desk mats with retro computer keyboard layouts
11. Minimalist Lifestyle and Digital Nomads
The numbers of digital nomads are growing; there are an estimated 40 million digital nomads worldwide, and 18.1 million of them are from the United States. With remote work becoming more permanent, products serving this lifestyle have great potential.
Consider:
- Minimalist lifestyle messaging
- Remote work humor and challenges
- Productivity and work-life balance for remote workers
- Minimalist travel gear
Product Ideas:
- Multi-purpose travel organizers with digital nomad-specific designs (e.g., hanging toiletry bag)
- Minimalist laptop sleeves with subtle location-independent work messaging
- Travel journals designed specifically for tracking nomadic journeys
- Tech pouches with remote work references
- Lightweight microfiber towels with travel-inspired designs
- Small-space organization accessories with minimalist aesthetics (e.g., packing cubes)
As with all print-on-demand products, in order to succeed in this niche, you will need to focus on minimalist aesthetics, remote work themes, and travel-inspired elements to offer a unique alternative to standard travel gear.
12. Family and Parenting
Family is a niche that has consistent demands. Designs targeting parents and siblings consistently find willing customers in this enduring market. A simple T-shirt design with “World’s Best Mum” is popular. (However, as it’s competitive, you will need to be creative!). And of course, you can tap into sub-niches such as specialized parenting.
Sub-niches you can consider:
- Father-daughter or mother-son
- Siblings
- Parents of multiples (twins, triplets, etc.)
- Adoptive and foster parents
- Parents of children with specific medical conditions
- Single parents
Product ideas:
- Father-daughter or mother-son T-shirts, hoodies, or sweaters with creative designs
- Mugs with funny or heartwarming messaging
- Planners specifically designed for complex family scheduling
- T-shirts with insider parenting humor for specific situations
- Mugs with affirming messages for challenging parenting journeys
- Home decor with meaningful quotes specific to these parenting journeys
Another reason why this niche works well is that specialized parent communities often feel overlooked by mainstream products and deeply appreciate items that acknowledge their unique experiences and challenges.
Conclusion
Print on demand gives you the advantage of testing different niches without major inventory investments. Explore these areas based on your own interests and preferences, be patient, and you will find success in print on demand one day.
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