Looking to tap into the ecommerce world but not sure what you can sell in 2025? Dropshipping and Amazon FBA are getting more and more competitive, people are selling every product you have seen and most products seem to be too saturated right now. But don’t worry, sometimes you don’t have to search for new products to sell, you just have to find the gap in the market and improve on the existing products. In this guide, we will go through the 9 types of products you can sell online in 2025.
1. Sustainable Products
The eco-friendly revolution isn’t just a trend – it’s a lifestyle shift that’s here to stay. We have become increasingly aware of the significance of taking care of our mother earth and many have been searching for eco-friendly solutions to replace existing products.
The search volume for the term “eco-friendly products” has consistently increased throughout 2024.
People have been looking for eco-friendly cleaning products for substitution of modern cleaning products.
Not just that, toothpaste tablets that are convenient for travel and most importantly, a plastic-free option have surged in popularity this year.
Grow in search volume for the term”toothpaste tablets“.
Reusable Silicone bags are now a popular alternative food storage option. More durable and environmentally friendly than plastics.
Increase in demand for “Silicone bags“
Apart from that, stainless steel straw and bamboo products slowly became more popular as they are reusable and biodegradable.
Increased Google searches of “Stainless Steel Straw” according to Exploding Topics.
Products made from bamboo have also become a trend because they are renewable and recyclable.
There are plenty of opportunities in this niche and if you are someone who cares about our mother earth, it will likely be easy for you to find a gap in the market. However, if you are not, make sure that you are not just doing it for the money.
2. Home Fitness Equipment
Since the pandemic, home fitness has evolved into something bigger and continues to do so. Smart home gyms have become favored over traditional home gyms.
Search volume for the term “Smart Home Gym” has peaked multiple times this year.
Fitness Mirrors are smart mirrors that provide a more entertaining and interactive workout experience. Apart from that, they also monitor your form and provide feedback, just like having a personal trainer.
Searches for Forme Studio this year.
To maximize space efficiency, many opt for compact solutions. Think about how to make them smaller, and lighter but still do the work.
The search volume for “Walking Pad” has grown by two-fold.
The increase in demand for recovery tools like compression boots is also significant.
A surge in the popularity of “compression boots“
Fitness trackers have continued to be an essential tool for those dedicated to their health and fitness goals.
Increased popularity of the company Whoop, which sells a fitness tracker that monitors one’s health
3. Pet Tech and Accessories
With over 50% of households owning a pet globally, the pet industry also represents opportunities. The fusion of technology and pet care is a growing and promising field.
Having a smart pet feeder seems like a must.
GPS-tracking collars have also become a must-buy product for pet owners.
Rapid growth of AirTag Collar in the last 5 years. (The growth may have stagnated)
Growth in the search volume for “Cat Collar Camera“
Interactive Cat Ball starting to gain some traction
You can also think about selling sustainable, eco-friendly pet supplies. There seems to be a demand in the market.
Dog Wipes, often made from plant-based and compostable materials, has steadily gained popularity over the years.
4. Sleep Optimization Products
Quality sleep is not essential for optimal cognitive function and overall well-being but can affect a person’s physical and mental health in the long run. Many are struggling to get quality sleep and are searching for a solution.
The popularity of “How to sleep better” throughout the year according to Google Trends.
Demand for white noise machines to improve sleep quality.
5. Clean Beauty Products
People are cautious about what they apply on their face and skin, whether it’s sunscreen, moisturizer, or makeup. By focusing on beauty products without harmful chemicals, you can position your brand as a reliable and trustworthy choice.
The term “Clean beauty products” at its peak popularity of 100 in September this year.
Celimax, a Korean skincare brand known for its transparency and clean ingredients, has seen an explosive surge in popularity over the past two years.
6. Smart Home Office Equipment
Nobody thought it would work when we were forced to work remotely when COVID hit. However, remote work actually boosts productivity by 47% percent. It’s safe to say that remote work is here to stay, and so is the demand for better home office setups.
Increase demand for Adjustable Standing Desk.
Increase popularity in people searching for and purchasing accessories and devices to build a better work environment at home.
7. Air Quality Products
Perhaps it’s due to the increase in remote work, people started to become aware of the importance of clean indoor air, which drives demand for air purification devices.
8. Travel Gears
The travel market has recovered over the past few years and is projected to have significant growth in the coming years. It’s time to start building your business in this industry.
Increased popularity of solar power banks for camping
Searches of the term “Travel Pillow” throughout this year. Everyone wants to have a good night’s sleep on the plane.
9. Smart Kitchen Gadgets
I never knew some of these kitchen tools and gadgets existed until I did my research, I was amazed by the rapid advancement of technology.
Providing a better storage solution may be your next successful business idea.
A smart fridge can be connected to your WIFI network, providing features such as keeping track of what’s inside your fridge and the expiry dates and changing the settings remotely through your phone like changing the temperatures in different compartments through your phone.
Similar to a smart fridge, a smart microwave can be controlled remotely with your phone so your dinner can be ready the moment you arrive home. Some smart microwaves even allow voice control and automatically set the timer making sure that your food is cooked perfectly.
Conclusion
Selecting the right products to sell online in 2025 is all about understanding current trends while anticipating future needs. The most successful products tend to align with growing consumer awareness around sustainability, wellness, and technology integration. However, remember that it’s not just about what you sell, but how you position and market your products to meet evolving consumer demands.
If you want to start an online business, check out our free guide on “How to Start An Online Business”. This guide gives you a step-by-step roadmap, guiding you from brainstorming ideas to choosing the right business model, all the way to launching your business.
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